Specialization in Real Estate
Filed Under Ask The Expert, Business and Life, Marketing Tools · Tagged: Add new tag, available office, commercial real estate, exceptional service, focus time, jack of all trades, market knowledge, office leasing, Real estate advice, Specialization in Real Estate
I disagree with agents that think they can be the jack of all trades. They are jack of “something” all right. Yes, you lose out on some commissions by turning away or referring opportunities but if I were a tenant looking for commercial real estate advice I would want the best agent working on my behalf. As a tenant or landlord, do some due diligence and hire the agent that actively works your market and not a friend of a friend.
To be a specialist and provide exceptional service you need to focus on a specific type of transaction (office leasing in my case) and engross yourself in that market. It’s even better if the agent specializes in working with tenants in your business vertical. I specifically track “shadow” options and shared space that haven’t come to market yet. I am consistently updating my database, speaking with tenants and doing research so I have the leg up on my competition. Unless your market is very small you need a lot of focus time. By referring requirements outside of my specialty I generate the time I need to better my market knowledge and use it to service my clients.
I recommend you interview a few agents and work with the one you feel will best service your needs!
Give me a shot – Chris Fyvie – 416-992-9869 or E-mail Me!
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